"Why Radio?"

Heard Everywhere - Radio reaches more consumers at the point of purchase than any other medium
Specific Format - reach your target audience based on the listener profile; zero in on the demographics and psychographics you want
Cost Effective - Radio reaches a greater number of consumers for every dollar spent; it is the best cost per thousand investment.
Interactive - Listeners can be part of the on-air experience by participating in talk shows, contests and sending best wishes to the people they love. Radio also allow listeners to engage with the advertising!
High ROI - 96% of all consumers listen to radio…that the best Return On Investment offered by traditional media
Less Intrusive - Radio reaches the consumer as they go about their regular routine
Radio Creates Trace Memories - Through catch phrases, music and emotion, radio ads stay in our minds like that story grandma used to tell.
Radio is a Real-time Medium - Listen to road safety messages while driving or shopping tips while at the mall or grocery store

On-Air Sponsorships Available for Special Feature Segments

Take a page from Faith Popcorn's "EVEolution" and research findings:

"Why is door to door selling booming with over 7 million female sales people?
"Why does the web have so many women only sites but very few such communities for men?
"Why have beauty spas gone from a niche for the rich to a mass market for women?
"Why are industrial appliances and professional cookware must haves for the kitchen?

"Women influence the purchase of 80% of all consumer goods"
Women accounted for 51% of all workers in the high-paying management, professional, and related occupations.
They outnumbered men in such occupations as financial managers; human resource managers; education administrators; medical and health services managers; accountants and auditors; budget analysts; property, real estate, and social and community association managers; preschool, kindergarten, elementary, middle, and secondary school teachers; physical therapists; and registered nurses.
"Women start businesses at twice the rate of men
"Women purchase 65% of all new cars and 53% of used cars, and they influence 95% of all auto purchases. (Source: Road & Travel Magazine)
"Sixty-five percent (65%) of women take their own vehicles to a repair shop for service. Some repair industry experts estimate that the average may actually be closer to 80%. (Source: Road & Travel Magazine)
"Women purchase automobiles by: Car loan (66%), Bank loan (44%), Dealer (27%) and Credit Union (15%). (Source: New Vehicle Financing Study, Bank Advertising News and the Gallup Organization)