Concept

THE ORIGINAL Heartbeat Radio For Women began on the eve of International Women's Day, 7th March 2005 in the lush Caribbean twin island Republic of Trinidad and Tobago. This marked the birth of the world's first 24- hour radio station for women!

Gender media is nothing new and in the past three years there has been a proliferation of internet sites that focus on women and also stream women's talk shows. Heartbeat Radio For Women is a bold step in the right direction.

Heartbeat Radio believes in creating positive strides and fulfilling the heart and soul needs of listeners… we want to connect with women and we want women to connect… as women we share many of the same emotions and challenges …women are society's caregivers.

Why radio for women? Well why not? Women are instrumental in shaping the world and play a significant role as we are responsible for making the mould from which our leaders and all others rise. There is something special too about the 'sisterhood' and how many of us see life in the larger scheme of things. It's a shame that we don't come together more to deal with the challenges that face us as a gender…. the stereotypes, the inequalities and injustices in certain nations.

Let's face it there are distinct differences between men and women; we both have strengths and weaknesses." Is it odd that a third world small island (Trinidad and Tobago) produced the world's first 24 hour radio station for women? "No way…it doesn't matter where the idea came from and my motto in life is Gandhi's philosophy of 'be the change that you want to see in the world."

I think anyone can do great things once they are determined, believe in their purpose and are not afraid to fail along the road of experience and challenge.

Like all women throughout the history of the world who have struggled for the rights of women, from Lysistrata to Joan of Arc to Oprah Winfrey and others, Heartbeat Radio for Women is another milestone that women everywhere can be proud of and the very fact that it exists is a tribute to all the women who have made, are making and will make a difference. If you're a woman then this is a tribute to you too."

The format comprises Adult Contemporary, with a flavor of Pop and R&B music and throughout the day informative segments and talk shows deal primarily with issues that affect the lifestyles of women.

Produced segments and talk shows include topics such as parenting, gender issues, relationship building, motivation, health, beauty, fashion, career advice, financial wisdom, culinary skills, etiquette, romance, biographies, book reviews, and much more.

Audience Prospectus:

Target Demo:

Adults 25 to 54

75% Women

25% Men

All ethnic and religious backgrounds